What to imagine when redesigning a web site


Freshen-up or entire makeover?

Is your web site feeling a bit stale and old-fashioned? Most likely your gross sales are stagnant? When you replied sure, it could be time for a web site redesign. And whilst redesigning a web site may appear daunting, with the correct pre-work and a forged plan, any small industry proprietor can make the most of a web site overhaul.

A web site redesign will let you breathe new existence into your web site, revive your gross sales, and convey you new purchasers.


On the other hand, there are a couple of key issues to imagine ahead of you embark on a web site redesign adventure.

On this article, we’ll duvet:

Let’s get began!

When is the correct time to revamp your web site?

First, let’s discuss timing. Redesigning a web site is an funding in your corporation — an funding of time and, ceaselessly, cash. So you wish to have to make certain now’s the time for a web site redesign. Take a detailed take a look at your present web site and ask:

Is it contemporary?

In case your web site feels stale — particularly whilst you take a look at it in opposition to competitor websites — and it’s been a number of years because the remaining overhaul, it’s a good suggestion to revamp your web site. This will give you the easiest alternative to modernize the design and make sure your web site appears skilled.

Are your gross sales stagnant?

In case your gross sales have slowed otherwise you’re now not getting sufficient shopper inquiries or new leads, this can be a signal that your web site is difficult to navigate or that your guests can’t to find the tips they would like. Redesigning your web site will aid you make your web site more uncomplicated to make use of in addition to strengthen your conversion price.

Is it present?

When you’ve pivoted your corporation and your web site nonetheless lists services and products and merchandise you not be offering, it’s time to embark on a redesign adventure. Through redesigning your web site, you’ll be capable to record the present services and products and gives and do away with customer confusion about what you supply.

The way to method redesigning a web site

In relation to web site redesign, you’ll go for a minor web site refresh or tackle an entire redesign.

Web page refresh

Because the identify implies, a web site refresh refers to creating minor adjustments and updates to the content material that’s already there. This will come with converting up the footage used at the web site or updating your colour scheme.

A web site refresh is really useful whilst you’re typically satisfied along with your web site however it might use a contemporary coat of paint. You’ll entire a web site refresh fairly briefly.

If just a handful of pages want updating, you’re opting for to refresh your web site.

Two people sitting at a computer desk viewing color swatches

Web page redesign

Not like a web site refresh, redesigning a web site is extra concerned. It manner utterly converting the appear and feel of your web site in addition to writing new reproduction, changing photographs/movies, and arising with a brand new web page construction for more uncomplicated navigation.

A web site redesign can take weeks, possibly even months, relying at the measurement of your web site.

But when your web site isn’t bringing you gross sales or your conversion price is low, then it’s higher to select the web site redesign strategy to give your web site a brand new existence.

What to imagine when redesigning a web site

Now that you realize in case your web site wishes a refresh or a redesign and whilst you will have to redesign your business web site, let’s discuss what you wish to have to remember.

1. Carry out a web site audit

First issues first — audit your present web site. This will likely will let you resolve if you wish to have to revamp all of the web site from scratch or just replace a couple of key pages. A couple of components to appear out for come with:

  • The collection of pages you’ve and if they’re nonetheless related on your gives
  • Old-fashioned web site reproduction
  • Damaged hyperlinks that want to be redirected to new or present pages
  • Your web site visitors and guests so you’ll examine the result of your redesign

You can also create a web site survey and ask your present purchasers and consumers to fill it out. This can be a excellent method to get a firsthand account of the way your audience makes use of your web site and what they try with.

2. Establish your web site objectives

Come to a decision what function your web site has for your general industry technique. In different phrases, what do you wish to have your guests to do after they land for your web site? This may come with:

  • Signing up on your e-mail record
  • Trying out your on-line store
  • Reserving a session name

In line with your web site objectives, you’ll resolve the client adventure and make a decision what the call-to-action (CTA) will have to be on each and every web page of your web page. Make it as simple as imaginable on your web site guests to take that subsequent motion.

3. Come to a decision for your visible taste

Subsequent, make a choice the visible taste on your web site.

Your web site will have to fit the remainder of your emblem and attraction on your audience.


It’s additionally a good suggestion to discuss with a couple of competitor web sites and observe kinds and contours that encourage you. Simply bear in mind, your web site will have to uniquely constitute your industry — no reproduction and paste allowed!

Then again, it’s possible you’ll make a decision to head in the other way to face out extra. This can be a excellent concept in case your marketplace is overly saturated and you wish to have an edge over your competition.

Editor’s observe: GoDaddy’s Web sites + Advertising answer makes it a snap to create a cohesive glance throughout your web site, social media profiles, e-mail advertising and marketing and extra!

4. Acquire all of your content material

So that you’ve were given your visible taste, you’ve determined for your web site objectives, and you realize precisely what must be up to date and altered. Now could be the time to collect all of the content material you’ll want for the redesign.

This will come with:

  • New reproduction for all of the pages for your web site, together with buyer testimonials
  • New footage — which might imply you wish to have to organize a photoshoot
  • Record of equipment, plugins and different integrations that want to be added on your web site

Time-saving tip: Ask for testimonials from happy consumers each time you entire a task, satisfy an order, and many others.

5. Come to a decision if you wish to DIY or rent a clothier

Two people standing at a drafting table

Once more, redesigning a web site is an funding. Do you’ve the time, cash, ability and/or willingness to be told? Or would you slightly rent a qualified to do the heavy lifting?

With the homemade (DIY) method, it’s possible you’ll redesign your web site the use of a premade template or theme and substitute the content material with your personal. Or you want to put money into a DIY web site design path that walks you via all of the procedure of making a web page from scratch (or extra from scratch).

Hiring a clothier manner you’ll paintings with a qualified internet clothier to finish the redesign. Whilst you’ll want to supply your clothier with the content material on your web site, they’ll do lots of the paintings — liberating up your time to concentrate on what you do perfect.

Each strategies include their very own set of execs and cons. We’ll cope with the ones afterward, however remember that the general selection depends upon how a lot time you’ve and the price range you’ve to be had. This brings us to the general level you wish to have to remember when redesigning a web site — allocating the cheap.

Similar: 7 explanation why it’s value making an investment in skilled web site construction

6. Allocate the cheap

As discussed previous, you’ll make a choice to do a web site refresh or choose for an entire redesign. Relying at the complexity of your venture, you wish to have to allocate the fitting price range.

For instance, in the event you’re utterly redesigning a web site, you additionally want to take into consideration whether or not you’ll rent a qualified copywriter or write the reproduction your self. In a similar fashion, if you wish to have a emblem photoshoot, you’ll have so as to add that to the price of your web site redesign.

Plus, hiring a clothier might be dearer than the use of the DIY method — in order that’s any other factor to remember in the case of your redesign price range.

Execs and cons of redesigning your web site your self

The use of the DIY method to revamp your web site is surely a viable way. However as with the rest in existence, there are professionals and cons.

Execs of DIY web site redesign come with:

  • You’ll lower your expenses through now not hiring a clothier, copywriter, photographer, and many others.
  • You’ll get to grasp your web site platform in and out.
  • You’ll be capable to with a bit of luck replace your web site every time you wish to have to.

The drawback of redesigning a web site your self is that it may be reasonably time-consuming, particularly in the event you’re a amateur.

Execs and cons of hiring a clothier

When you don’t have a large number of time for your hand, hiring a clothier could be your only option.

Execs of hiring a clothier come with:

  • Frees up your time so you’ll focal point on different duties in your corporation.
  • You’ll finally end up with a novel web site that appears skilled.
  • Your web site will stand out and be arrange in some way that is helping you achieve your objectives.

The drawback of hiring a clothier is that it may be a pricey choice. Plus, some designers have an extended waitlist, because of this you’ll have to attend a couple of months on your venture to be accomplished.

Redesigning your web site with WordPress

When you’re the use of WordPress to revamp your web site, you’ve a few choices. You’ll choose for an entire redesign with a custom-coded theme. This selection it will likely be the costliest in the event you’re hiring a qualified clothier.

Then again, if in case you have the time and the need to be told code, you’ll create a tradition theme your self. Take into account that this will also be reasonably time-consuming in the event you’re a amateur coder.

An alternative choice is to make use of a premade WordPress theme as the bottom and customise it along with your colours, fonts and content material. This selection is reasonably efficient because it means that you can redesign a web site briefly and is ceaselessly inexpensive, even though you’re hiring a clothier.

The use of a web site builder to revamp your web site

With a web site builder, your redesign could be a lot more effective. Maximum web site developers use a drag-and-drop interface, which makes it more uncomplicated to finish the redesign your self. There’s additionally no sophisticated code so you’ll entire the redesign a lot quicker.

Relying at the web site builder you employ on your web site, you’ll have to revamp the pages from scratch. On the other hand, some web site developers include integrated templates so it’s possible you’ll simply want to transfer to a brand new template and upload your content material, colours and fonts.

Redesign your web site with GoDaddy’s Web page Design Products and services

Splash screen for GoDaddy Website Design Services

In case your web site is in dire want of a redesign, GoDaddy’s Web page Design Products and services can be a nice answer. Not like many impartial designers, the GoDaddy design workforce gives a quick four- to six-week turnaround so you’ll release your new web site briefly. Plus, with greater than two decades of enjoy, you’ll relaxation confident that your web site will glance polished {and professional}.

GoDaddy Web page Products and services gives a variety of internet design applications appropriate for web sites of all sizes, from easy web sites to on-line retail outlets. Highest of all, your web site will glance nice on all units and be optimized for engines like google.

Let’s wrap it up

Redesigning your business web site may look like a frightening activity. However as soon as you realize your choices and what steps are concerned, it’s so much more uncomplicated to position in combination a sport plan to revamp your web site.

To recap, you’ll redesign your web site the use of the DIY method with the assistance of a premade theme or a path. Or, you’ll rent a internet clothier to do it for you. Regardless of which choice you select, stay the next in thoughts:

  • Give your web site an intensive audit to resolve what content material and contours want updating and what must be got rid of
  • Establish the principle purpose on your web site
  • Outline your visible taste
  • Stay your audience in thoughts to verify the redesigned web site nonetheless appeals to them

When you’ve finished the stairs above, collect all of your content material and use the ideas defined on this article that can assist you redesign your web site. And if you wish to quit the redesign to a depended on skilled, chat with one among GoDaddy’s professional designers to create a web site that actually displays your imaginative and prescient.


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