The best way to Be a Red Cow Blogger


How to Be a Purple Cow Blogger

Photograph through Daniel Quiceno M on Unsplash

One of the vital commonplace errors that I see in lots of blogs is that they’re slightly merely unremarkable.

We’ve all observed observed those blogs – (and maximum people if we’re fair will admit to having written them in the future) – they’re the blogs you have a look at for a couple of seconds with out if truth be told seeing anything else prior to you surf on to a couple different website.

Weblog readers best keep on any given put up for an reasonable of 96 seconds. Its now not lengthy! So that you’ve best were given simply over one and a part mins to make an impact – to do one thing exceptional that may rock your reader’s global, arrest their consideration and forestall them scrolling the internet like a zombie.

Two nice books that I believe all ProBloggers will have to learn are the Red Cow and the Loose Prize Within (afffiliate hyperlinks). Each are through the writer Seth Godin. There may be numerous goodness to chunk over in those books that relate to running a blog – however some of the primary take house courses is set being exceptional – about being a ‘crimson cow’.

We are living in an international the place we’re bombarded with messages all day lengthy from a lot of media (together with the internet) – in an effort to spoil in the course of the noise along with your weblog its going to take one thing exceptional.

The best way to be a Red Cow

How does one turn into a Red Cow blogger? Its now not a solution I will come up with – there is not any formulation to it, if there was once everybody can be exceptional in the similar method and within the procedure turn into simply some of the crowd once more. Alternatively there are a few things you may love to imagine to your quest for the Red Cow:


One option to take hold of consideration of readers is with visuals. Seth himself does this gorgeous neatly on his books and weblog with that bald head of his. I wager that is likely one of the first issues that folks have a look at after they come to his weblog each and every time. It grabs you, it remains to your thoughts – the weblog turns into ‘that weblog with the bald head’. Just right branding will stand out – whether or not that’s a picture of you, your emblem, robust emblem colors or a stylised feel and appear to your weblog.


Have you ever ever been taking a look thru your Information Aggregator, or Seek Engine effects and been utterly grabbed through the name that any person’s written for his or her put up? I do know I’ve time and again. The name of your weblog and weblog posts are an important consideration grabbers. Imagine the use of them to do exactly that. In fact your titles will have to fit up with the content material you write – however experiment along with your titles somewhat. You may also love to learn this put up: The best way to Write Nice Weblog Put up Titles.


Photographs for sure seize your readers’ consideration and draw them into your weblog. It’s a must to watch out about their placement – however an image has the power to fully take hold of your readers – as do emblems. I don’t find out about you, however blogs which are simply slabs of textual content flip me off quicker than a chilly bathe! Wreck your web page up somewhat. At ProBlogger we use Unsplash for photographs and Canva for growing our graphics.

Content material

‘Content material is the whole lot’ is the cry that frequently is going up about blogs. I disagree, it’s now not the whole lot, nevertheless it IS lovely necessary. In case you’re now not writing compelling, intriguing, insightful, witty, funny or helpful content material (or some aggregate of the above) then you may as neatly surrender now. I’d extremely suggest that you just imagine authentic content material too – while I do have some extra ‘information like’ blogs – it’s the unique content material that I write that just about at all times will get the eye. Quotes and hyperlinks are a dime a dozen. Do one thing authentic and also you’ll stick out from the group. Right here’s some pointers so as to add originality on your content material.

Give one thing away

I’m now not speaking right here about providing prizes (even though they may paintings if they’re the appropriate ones) however I’m speaking about taking into consideration giving your readers a present. Seth’s ebook Loose Prize Within takes readers again to the times once we have been youngsters and used to get the ones little plastic toys free of charge in our cereal bins and writes about how we will have to imagine what the ‘loose prize’ is that we give away with our merchandise or products and services to marvel and pleasure your readers. What are you able to give away along with your weblog? In case you’re anything else like me, you have in mind when any person provides you with one thing free of charge – it makes an impact. Assume outdoor the field a bit of along with your loose prizes, it doesn’t need to be a real bodily present, possibly its an award, possibly its some data that others price for, it is usually a e-newsletter, it might be some non-public consideration to readers, it might be linking on your readers blogs.

There are lots of tactics to make your weblog exceptional. Most certainly the most efficient factor you’ll be able to do is to go online the websites and blogs to your bookmarks and get started asking of yourself what others are doing to face out. Why do you stay going again on your favourite blogs? What hooks you in? How may you be extra like them?

Be authentic, be sudden, be exceptional, be a Red Cow!

Get extra Weblog pointers from our Weblog Guidelines for Learners collection.

This put up was once first printed on March 19, 2005 and up to date June 23, 2022


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