Shopify invests in song trade app Unmarried

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Song trade app Unmarried has secured an funding from on-line buying groceries products and services platform Shopify. 

The corporate has additionally introduced token-gated trade and content material options to its app.

Nashville-headquartered Unmarried was once based in 2016 by means of Tommy Stalknecht as a selection of music-specific toolsets for on-line shops. The corporate handles merch and file gross sales, gross sales reporting, ticketing, reside circulate live performance web hosting, and extra. 

As of July 2022, Unmarried says it has labored with greater than 3,000 artists and labels, and has reported over 20 million file gross sales, delivered over 5 million virtual albums, and facilitated greater than 500 live-streamed occasions with round 1 million tickets bought. 

Unmarried’s shoppers come with Reside Country and EMPIRE, amongst others.

The corporate has additionally labored with such artists as Juice WRLD, Travis Scott, and Harry Kinds.

With the discharge of token-gating content material and trade for the Unmarried app on Shopify, Unmarried claims that “in mere mins”, a author can add any record to the Unmarried Platform to mint it as an NFT at the Solana blockchain.

The corporate says they are able to then push it at once to their Shopify storefront to be bought by means of fanatics along their current merch.

 

Following the acquisition of an NFT, fanatics can use their NFT as a “virtual key” to realize get right of entry to to unique choices from the author equivalent to merch, audio or video content material, reside streams, and extra.

Via integrating Internet 3.0 functionalities into its Shopify app, Unmarried claims to be “empowering creatives, artists and musicians with equipment to interact with their fanatics in new techniques and to unencumber leading edge trade studies”.

“Internet 3.0 is having an enormous have an effect on at the broader author ecosystem, particularly within the song area, however the comments I listen maximum incessantly is that NFTs don’t inherently have price on their very own.”

Tommy Stalknecht, Unmarried

Unmarried Founder and CEO of Unmarried Tommy Stalknecht stated: “Internet 3.0 is having an enormous have an effect on at the broader author ecosystem, particularly within the song area, however the comments I listen maximum incessantly is that NFTs don’t inherently have price on their very own. 

“A greater technique to take into consideration tokengating is to check it to a fan membership. A fan purchases an NFT thru a author’s Shopify storefront, which provides them get right of entry to to unique choices and studies that handiest fellow NFT homeowners have get right of entry to to.

“Put merely, we’re letting artists create NFTs that in fact do issues [and] that unencumber particular tangible price.” 

“Tokengated trade provides creators the power to interact with their true fanatics by means of unlocking distinctive trade studies by the use of NFTs.”

Chevy Walcott, Shopify 

Shopify Company Construction Supervisor Chevy Walcott added: “Tokengated trade provides creators the power to interact with their true fanatics by means of unlocking distinctive trade studies by the use of NFTs.

“Shopify sees NFTs as equipment for group development and engagement. 

“The release of Unmarried’s new…options of their Shopify App is helping extra traders unencumber new and tasty trade studies. Our funding in Unmarried and our rising blockchain ecosystem demonstrates our dedication to additional develop participation in Internet 3.0 and amplify trade probabilities for creatives, artists and musicians.”


 Song Industry International

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